Case Study: Frick's Quality Meats
Mobile User Experience
Client: Fricks Quality Meats
Project: Mobile User Experience for Ham Products
Objective: Enhance customer engagement through QR code interactions on packaging,
share their unique story and values, and provide useful content for the busy Easter season.
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Background
Fricks Quality Meats aimed to create a special interaction for their Ham products by
leveraging QR codes on the packaging. The goal was to connect with customers directly
from the packaging, sharing the company's family story and providing warming tips
and carving instructions for Easter.
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Task
Design and develop a mobile experience that would:
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Engage customers effectively.
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Allow quick and intuitive navigation.
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Provide relevant information and video content.
Process
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Initial Concept and Planning
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Collaborated with Frick's Quality Meats' CEO and marketing team
to understand their vision and requirements. -
Defined key goals: convey the family story, provide warming tips,
and offer carving instructions.
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Prototype Development
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Created Figma prototypes to demonstrate the layout, interactions,
and components. -
Developed component sections for each key aspect (family story,
warming tips, carving instructions). -
Designed interactions to meet Fricks' desired user experience.
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Content Integration
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Worked closely with Fricks' marketing team to gather necessary images
and content. -
Integrated the content into the prototype, ensuring it aligned with the
brand's aesthetics and messaging.
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High-Fidelity Prototype
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Developed a high-fidelity prototype in Figma for final approval.
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Ensured the prototype was detailed and interactive to accurately reflect the
intended user experience.
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Final Build in AEM
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Utilized the Figma prototype to build the final experience in Adobe Experience
Manager (AEM). -
Ensured seamless integration of design and functionality.
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Results
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Engagement: The mobile experience was accessible via a QR code on the Ham packaging. It successfully engaged consumers by providing easy access to warming tips and instructional videos.
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Increased Traffic: Fricks Quality Meats observed a 20% increase in social media and website traffic, indicating a successful engagement strategy.
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Customer Connection: The initiative effectively conveyed the family story, strengthening the brand's connection with its customers.
Case Study: Mondini Presentation Demo
Mobile User Experience and Artwork for printed bag.
Client: G. Mondini S.p.A.
Project: Demo Presentation with art for packaging and linked QR to mobile site
Objective: Showcase the company's recent advancements in smart packaging through customized art and mobile experience demonstration.​
Background: G. Mondini S.p.A., an international partner of Sealed Air, was scheduled for their annual partner meeting. Sealed Air's CEO requested artwork for a food packaging bag to be printed during visit with QR code linking to mobile experience.​
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Challenge: The request was made 24 hours before the meeting, with no specific content, category, or artwork provided for the project.
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Research: Investigated the Mondini company and family. Noted that the owner and CEO, Giovanni Mondini, would be present for the presentation.
Concept Creation: Developed a fictional brand for a restaurant named "Joel Mondini," inspired by Giovanni Mondini's mother.
Content Development: Utilized a family photo and biographical information from the company website to create a personalized mobile experience.
Design Execution: Designed the artwork and content for the printed bag, and developed the interactive prototype for the mobile experience.
Result: The demonstration was a success, effectively showcasing Sealed Air's capabilities in the digital space. Joel Mondini was impressed and requested the printed bags to take back to Italy to share the artwork and mobile experience with his family.